Ethical is the new black
Posted on May 10 2019
If you haven't by now heard how the fast fashion industry is the second biggest polluter in the world, then you are surely living under a gargantuan sized rock. As much as we would like to hold our hands over our ears and yell 'LALALALALA', it's just something that we cannot continue to ignore.
Not only is this industry that brings us on trend, cheaper than dirt and disposable fashion, having a hugely negative impact on our environment, it's also exploiting the 75 million people who work to make these clothes. Of these 75 million people, 80% are women between the ages of 18 and 35, and the majority live in poverty whilst working in unsafe and dirty conditions, with very little pay.
It's enough to make you want to stop buying pretty things forever. But there is a solution. We can shift the way that we think about fashion. We can start spending more on our clothes, and buying less.
"A century ago, we spent more than half our money on food and clothes, today we spend less than a fifth. As a society we purchase 400% more clothing today than we did just 20 years ago. Every time we buy something that costs less than we think it should, we are implicit in the impacts of that transaction." - www.fashionrevolution.org
We'll be doing our bit to start introducing more eco friendly, ethically made slow fashion brands into our offering here at Coltish, starting with brands such as Buddha Wear, Lune Resort and Kinga Csilla.
Buddha Wear lives by the phrase "Ethical is the new black". They are a Bali based, socially and ethically responsible company, working hard to counteract the sweatshop mentality that is prevalent in Indonesia. You can read more about how they do this here https://buddhawear.com/pages/about-us-wear-fair-charity. Shop their latest collections here.
Kinga Csilla is an old time favourite of ours, and you've probably heard us championing their slow fashion process before. Rather than mass producing trendy styles of the moment that are saturated throughout the industry, they take on methods to produce gorgeous fashion without the burden of standard industry minimums. By doing this they reduce textile wastage and allow for the production of truly inimitable garments that each owner sees value in wearing beyond a singular season. You can shop Kinga Csilla here.
Lune Resort is a new brand to Coltish. The main influence over our decision on stocking this beautiful brand was, unsurprisingly, their ethical and sustainable take on women’s wear. Lune thrives on supporting local communities in Indonesia, where they ensure ethical working conditions are prioritized and fabrics are ethically sourced. Working very hard to ensure they have minimal footprint and create pieces that will last a lifetime, they aim to create small collections and centre their principals on slow, considered fashion. You can shop Lune Resort here.
While we still have a long, long way to go, you can rest assured knowing that we are taking our own steps to minimise the impact that we have on this earth by supporting these beautifully made and considered slow fashion labels. With your help, we will continue to support these brands and their goals of sustainability, while also applying the pressure to other brands that we love so much, but could do better.
If you have any ideas, comments or suggestions on ways we can improve our offering of sustainable fashion brands, please get in touch at email@example.com.